Who's Your Brand?
Your BRAND is so much more than your logo!
Your brand has it’s special tone, presence, style and personality ... just like you!
That special trait is what we as the customer are attracted to because somehow we see ourselves in it. It makes us feel heard and connected.
Would you ever...
We feel the way we think:
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We act on what we believe to be true … whether it’s true or not.
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Beliefs based on fear are the most credible because they’re about self-preservation.
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We pay close attention the moment we feel threatened.
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When our job and reputation are at risk we automatically switch to the belief that promises most control over the situation.
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We look for brands, ideas, things and people that ultimately agree with our beliefs.
Our beliefs hold us hostage.
What we believe to be true creates and controls every need and want.
I think, therefore I am.
Our Beliefs Order Our Actions
René Descartes
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In just a few hours I helped a client see her business from a completely different angle which helped her identify new opportunities and exciting new ideas.
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Helped a client craft an entire brand narrative to inspire and connect with people emotionally, to engage with them and turn prospects into fans.
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Developed a strategy for how my client could pivot and reinvent her brand to adapt to the demands of a “Sassyer” than ever customer in an ever changing market.
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Coached a Start-Up to align with their target audience and position them as the leader and authority in their field.
Challenges are gifts in disguise, and like many people out there I admire, I choose to make life happen for me, not to me. What lights up my face and makes me bounce out of bed in the morning is using my experience to help brands clean the glasses they view their businesses through. You see, it’s not the outside world that makes the lenses cloudy and brown—the spots are our temporary struggles and limiting beliefs we hold about ourselves and the world. Changing your perspective is just like washing your glasses.
That’s when clarity happens.
I'm Ariane.
I'm a Dot Connector.
Reinventing, reassessing or refreshing your brand is like remembering all the great things that made you fall in love with it in the first place. Kinda like when you first started dating the love of your life...I can’t imagine you ever showed up looking confused, sloppy or wearing inappropriate clothes for the occasion (like a bathing suit for dinner!). And I’m pretty sure you watched your language and didn’t swear every other word! You probably asked a lot of questions to get to know them better - understand what they’re into, what their pet peeves are, what worries them, what excites them...
You did all that because you wanted them to LIKE YOU!
Well the same thing applies to your business, whether it’s a start-up or has been around for a while.
I can help you stay Stuck ....
...in your customer's mind.
Your brand is what other people say about you when you’re not in the room.
Jeff Bezos
Testimonials
Ariane is a fast thinker and could quickly understand the context of our business and add to the topics in discussion with noticeable propriety. The great feedback from the whole team shows that it was an asserted decision to collectively reframe our challenges with Ariane!
The Trip Boutique
Zurich
Ariane takes the expression "think outside of the box" to a whole new level! When you work with Ariane you work ON your business instead of IN it
She is a true forward thinker, her direct, no bullshit approach is refreshing and extremely helpful in a sea of yes-sayers.